Celebrating Gold: SOiL’s Vitamin E Serum Wins at the 2025 GLAMOUR Beauty Awards

On 6 November 2025 the South African beauty industry gathered at the iconic Twelve Apostles Hotel & Spa in Cape Town to celebrate the best in beauty and wellness. The annual GLAMOUR Beauty Awards spotlight products that “redefine excellence, merging science‑backed efficacy with indulgent self‑care” and winners are selected by a panel of experts who meticulously test each entry. This year SOiL Organic Skincare’s Vitamin E Serum earned a Gold Award for Best Serum, making it one of the country’s most celebrated skincare products. As a locally rooted brand with a global following, SOiL is honoured that the judges recognised the purity, performance and sustainability of this multifunctional serum.

What Makes SOiL’s Vitamin E Serum Award‑Winning?

Our Vitamin E Serum stands out because of its thoughtfully formulated blend of natural oils and botanical antioxidants. It is a certified COSMOS natural formula featuring tocopherol (Vitamin E), rosehip, baobab and jojoba oils to support skin hydration, texture and comfort. These oils are rich in essential fatty acids and vitamins that help maintain skin’s moisture and leave it feeling supple. The serum is further enriched with lavender, frankincense and Roman chamomile essential oils, creating a versatile oil suitable for the face and body.This botanical synergy delivers a calming aroma while reinforcing the skin’s barrier.

Key benefits listed on the product page include:

• Antioxidant support – Vitamin E and plant oils help limit the effects of daily environmental exposure.
• Soothing hydration – Designed to nourish dry skin and leave it feeling soft and comfortable after sun exposure or any dryness.
• Versatility – Regular use helps maintain a smooth, supple skin texture.
• Texture improvement – With regular use, the skin’s surface feels smoother and softer.

These qualities align with the jury’s criteria for the GLAMOUR Beauty Awards. In a market filled with diverse formulations, SOiL’s natural blend offers a multifunctional alternative that combines purity with performance. The award is therefore a testament to our team’s dedication to ecoethical formulations and proof that natural ingredients can deliver results without compromise.

Community‑Driven and Environmentally Conscious

SOiL’s achievements would not be possible without the people and community who support us. Nestled in Zululand, the company employs over 100 individuals and acts as the region’s primary employer. Many staff members have advanced from farm work to roles in distillation, production and administration. We invest in local initiatives by providing vegetable seedlings for community gardens and sponsoring a junior soccer team, strengthening ties with the community.

Environmental stewardship is another pillar of our brand. We source water from our own borehole and rain‑catchment systems and power operations with an off‑grid solar inverter, ensuring a clean, self‑sufficient energy supply. Our packaging is designed to protect product integrity while minimising environmental impact. These choices ensure that every layer of what we do aligns with sustainability, reflecting our belief that wellness for people cannot come at the expense of wellness for the planet.

A Golden Moment at the GLAMOUR Awards

The 2025 GLAMOUR Beauty Awards were attended by influential industry figures, editors, bloggers and brand founders. Held at the Twelve Apostles Hotel & Spa in Cape Town, the event celebrated products that deliver both results and indulgence. When SOiL’s Vitamin E Serum was announced as Gold Winner for Best Serum, it marked a milestone not only for our product but for all who believe that natural formulations can be powerful and luxurious.

This recognition belongs to our community of customers and brand champions who have championed SOiL’s mission from the beginning. Your reviews, feedback and recommendations have helped us refine our formulations and expand our reach. When you share our products with friends and family, attend our market stalls, or choose to purchase from local artisans instead of mass produced alternatives, you play a crucial role in creating a more ethical and sustainable beauty landscape.

Gratitude and What’s Next

Receiving the Gold Award for our Vitamin E Serum is both validation and inspiration. It reaffirms that careful sourcing, thoughtful formulation and ethical practices can produce products that stand out in a competitive market. It also motivates us to continue innovating and sharing the gifts of nature with our community.

As we celebrate this achievement, we want to thank every person who has been part of the SOiL journey, from our farming and production team in Zululand to our customers around the world. Your support has allowed us to remain family owned while reaching global audiences, and to maintain the values that inspired our founders back in 2004.

In the months ahead we plan to deepen our commitment to the Soil‑to‑Soil philosophy by refining our existing offerings and continuing to develop high performing, ethically sourced products. We’re also exploring new ways to minimise our footprint through regenerative agriculture and innovative packaging solutions. Most importantly, we will continue to create products that help you feel connected to the earth and to yourself.

Experience the Gold Standard

If you haven’t yet tried our award winning Vitamin E Serum, we invite you to experience the gold standard of natural skincare. Apply a few drops to clean skin, massaging gently into the face and neck to enjoy hydration, antioxidant protection and a subtle, calming aroma. Whether you use it as part of your nighttime routine or to soothe post sun skin, this serum offers simplicity and effectiveness. Visit our website or your nearest stockist to discover why it now carries the title of Best Serum of 2025.

Thank you for celebrating this milestone with us. We look forward to many more years of bringing the power of nature into your daily rituals.