Growing consciousness globally is transforming the health and beauty sector and blurring gender lines as men join the shift to more awareness of our individual needs, our daily well-being, and the positive influence we exact on the world through our most natural and sustainable choices, disrupting consumer purchasing power towards organic clean-label ingredients and chemical-free green health and beauty at home for Him and Her.   

With no longer just millennials boycotting beauty brands which test on animals, what continues to drive the market growth for clean-label ingredients is the significant increase in the demand for men’s grooming products supported by the preference for multifunctional products, according to Mordor Intelligence. Leading beauty brands, quick to notice the trend, are shifting to organic and natural ingredients engendering a growth at 5.8% compound annual growth between 2016 and 2020 to give organic ingredients their competitive edge today. 

Coined in the Nineties, the term Metro Male may signify ‘metropolitan’ and ‘sexual’; however, with the onset of the global pandemic our pre-Covid perception of the metro male as personified by the bronzed David Beckham’s or moody Johnny Depps, has now shifted to what is considered the global Everyman: An ordinary and humble character. These are the current men in our lives who are our most personal and authentic choices in who we choose to live and work beside each day in full 3D effect as the last of lockdown lingers across our Covid-free lips. 

Your Sense of Smell is Subjective 

From the Bronze Age to the Internet Age, it is the human condition to first be attracted to another person by their appearance, but it is their physical smell that attracts or repels us, courts and entices us and keeps us coming back for more. This is because, when inhaled, scent molecules travel from our olfactory nerves directly to the brain and especially impact the amygdala, the emotional center of our brains. When you add an essential oil as a signature organic scent to mingle with your skin oils, the effect is amplified. 

Beyond the limitations of testosterone, before it was fashionable, before South African man had even heard the first mutterings of the term ‘metro male’, a family farm in Zululand, Kwa Zulu Natal has been growing and distilling aromatic plants for their precious essential oils which are extracted from the earth so their unique essential oil perfumes can be worn for skin beauty, well-being and your most optimal lifestyle in the home, classroom or office.  

 As a certified eco-ethical range, SOiL is the first company in South Africa to sell a complete range of 100% organic essential oils, massage oil blends and body care products which include a gender-neutral offering for men in everyday fragrances in health supported aromatics extracted directly from nature.  

Each SOiL essential oil offers a two-pronged effect; a beautiful and beneficial scent and the health support in addressing inflammation, arthritis, muscular pain, infection, sleep difficulties, stress, anxiety, sore joints, bacteria, virus, and fungus, and other more specific mood and mental conditions such as dementia and Alzheimer’s. To understand the full scope of the healing benefits of SOiL essential oils, find the comprehensive SOiL wellness guide here. 

It’s a Guy Thing 

Organic essential oils are the most concentrated and potent of all botanical extracts offering aromatic, crisp, clean and natural masculinity with evocative base notes, spicy-earthy scents, uplifting florals, mood-enhancing character and unescapeable top notes in a range of pure essential oils, custom blends, shea butters, roll-ons and striking gift collections just in time for the festive season. 

Signature scents for men with dual action healing for everyday suave includes but are not limited to:  


Steam distilled from the dried root of the Turmeric plant, it offers warming fresh spicy-earthy aroma, is rich in antioxidants and known for its potent anti-inflammatory action. Co-blenders for fragrance and healing include Bergamot, Black Pepper, Cinnamon, Coriander, Frankincense, Grapefruit, Ginger, Lavender, Orange, Patchouli, Petitgrain, Sandalwood. 


Expressed from the peel of the bitter orange tree, Bergamot, which is known for its uplifting action, refreshes and restores. (Bergapten free) is helpful for colds, flu as well as nervous digestive complaints. 

Sandalwood is one of the oldest known ingredients producing oil steam distilled from coarsely powdered wood and roots. With diuretic and urinary antiseptic properties. It has a relaxing effect on the nerves and is recommended in the treatment of respiratory tract infections. Apply it for mental clarity and for a soothing, cooling, and moisturizing effect.   


 Jojoba oil is cold-pressed from the seed of the Jojoba plant and is a liquid wax rather than an oil. Jojoba is a soft and nourishing oil that is easily absorbed into the skin, leaving it soft and smooth, it is especially soothing to apply after your daily shave and is suitable for all skin types whether dry, oily, or sensitive. It can also be used on dry hair. 


Frankincense, also known as Olibanum, is obtained from steam distillation of the gum resin. It has been used for 1000’s of years as incense and its centering aroma slows the nervous system and promotes a feeling of calm and introspection. It aids concentration and is excellent for dry and mature skin, while also preserving a youthful complexion and preventing wrinkles. 

Beyond Testosterone  

Why are men sometimes hesitant to wear fragrance? It generally comes down to the fact that many men lack the basic information on what and how to wear a scent and the associated feelings of doing it wrong or possibly smelling unpleasant.  

SOiL essential oil blends include delicious combinations which have been expertly formulated by SOiL’s certified aromatherapist, and preprepared for handy on-the-go aromas with natural relief when you need it.

FOCUS 10ml (RSP R60.00) is a blend of SOIL Lemongrass, Rosemary and Black Pepper essential oils to help invigorate and stimulate your mind.
ENERGY 10ml (RSP R120.00) is an organic blend of SOIL Clary Sage, Lime, Cypress and Black Pepper essential oil to stimulate mental faculties and energise your body.
SLEEP 10ml (RSP R125.00) provides relaxation and promotes sleep with a soothing blend of Organic Lavender, Bergamot, Sweet Marjoram and Vetiver 100% pure essential oils. 


As all aromatherapists will know, each person is different and will experience aromas differently. What better way to learn your personal preferences than with the SOiL bottle storage and Travel bag for your own curated selection from SOiL’s collection of 100% natural, organic oils to scent your nights and days for blissful, healthful harmony with an alluring social effect? 


For a woody aroma with subtle uplifting flora, citrus and minty notes blend together:
30ml jojoba oil
1 drop Bergamot essential oil
1 drop Lavender essential oil
2 drops Sandalwood essential Oil
1 drop Peppermint essential oil 

Combine the oils. Prepare a test patch. Apply round the neck and chest as a subtle aroma.